How To Advocate

Be A Global Change-Maker

Citizen advocacy takes passion, enthusiasm and patience - plus a commitment to ongoing education. Advocate U is designed to strengthen your advocacy skills and understanding of CARE’s work and advocacy agenda, as well as provide insider information on how the government functions. It provides a structure for you to gain confidence and a platform for you to present CARE’s issues to your members of Congress and community in a knowledgeable and powerful way.

What Is CARE's Advocacy?
What Is CARE's Advocacy?
Building support for U.S. policies that improve the lives of women and girls around the world.

Four Cornerstones of Effective Advocacy


Direct Political Engagement

  • Interactions with federal officials, candidates and staffers on Capitol Hill
  • Examples: Phone calls, hand-written letters, emails, social media, meetings, public enagement and town halls. 

Indirect Political Influence

  • Any action that may influence your federal elected officials, candidates and/or staff
  • Examples: Traditional media opportunities (Letters to the Editor, Op-Eds) and outreach from influencers to your Member of Congress (Community faith leaders, grasstops, local elected officials).


  • Activities and events that engage new CARE advocates and encourage them to take action with the CARE Action Network in your community.
  • Examples: Attending or creating a community event to raise awareness and recruit new CARE advocates, directing someone to sign up at, hosting a CARE meet-up at your home, or working with your Regional Advocacy Coordinator to connect with grasstop community leaders.

Education and Awareness

  • Expanding, developing, and sharing your knowledge of CARE's mission, organization, issues, policies and United States' political processes.
  • Examples: Doing research that increases your understanding of how government works, U.S. political processes, and CARE's advocacy issues; Accessing and studying online resource information via and; Raising awareness via social media, blogs, presentations and other opportunities for sharing CARE with your networks.