How To Advocate with Social Media

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How To Advocate with Social Media

Social media allows to you engage with friends, neighbors, co-workers, the news media and members of Congress on issues that  matter to you as an advocate for CARE.

We encourage you to use your favorite social media networks to amplify your voice and the voices of the people CARE serves around the world.

One way to do this is by sharing and “Liking” social media posts with your personal networks. Please follow CARE on the networks you use.

Our data makes clear that people who read, see and watch stories social media posts about CARE’s over just a few weeks or months are far more likely to take an advocacy action than people who have not. Familiarity with CARE’s work motivates people to listen, act and give.

Share information about global issues in your own way. Talk about your own work and personal motivations. Share stories you find interesting, regardless of their connection to CARE.

Sharing CARE posts

It’s not easy to craft your own posts every day. But you don’t have to. CARE’s social media posts, in particular our Facebook and Twitter posts, are intended for you to share.

Always feel free to contact CARE’s social media team at socialmedia@care.org with any questions, or to share stories you find interesting.

Creating Your Own CARE Advocacy Content

Your friends want to hear from you more than they want to hear from us. That’s why it’s important that your advocacy work is personal and authentic. Here are some personal things you can post to become a more effective advocate:

  • Images of your advocacy work, such as photos from gatherings and in-district Congressional meetings.
  • Interesting statistics or facts from your binder and your training sessions
  • News articles and stories related to our advocacy priorities
  • Related posts by CARE’s peer organizations. Our advocacy is about the issues. It isn’t about us. There’s a reason we call them peers instead of rivals.

Engaging Your Members Of Congress

Congressional offices use social media to engage with their constituents and discern the interests and priorities of voters. Social media is an effective tool for constituents to communicate their interests to their Congressional representatives, sometimes more so than traditional means.

Here are some tips for engaging your member of Congress via social media:

  • Follow your members of Congress on Twitter and Facebook
  • Be positive. Never engage in a negative way.
  • Thank your Congress member for the actions you support. If they co-sponsor a bill, or vote to support an initiative that promotes CARE’s issues, thank them.
  • Don’t be afraid to engage directly. Tag your member of Congress in posts you think are relevant to the issue for which you’re advocating, or in photos of meetings with them.
  • Tag your member of Congress in photos in which they appear.
  • Repeat your advocacy ask. If, over the course of a week, you share three articles with your member of Congress about a particular issue, make sure to include the advocacy ask in every post.
  • Don’t forget to identify yourself as a @CARE advocate when relevant.

Sample Posts

ON HUNGER AND FOOD SECURITY:

  • 795 million people around the world don’t have enough to eat. Let’s change this.  
  • [Tag Congress Member], please cosponsor #GFSA
  • We can end global hunger together. [Tag Congress Member], thank you for supporting #GFSA

ON VIOLENCE AGAINST WOMEN:

  • Help end violence against women & girls worldwide. [Tag Congress Member], please cosponsor #IVAWA
  • Everyone deserves a life free from violence. [Tag Congress Member], thank you for cosponsoring #IVAWA.

ON HEALTHY MOTHERS AND CHILDREN:

  • Reduce maternal and child deaths with low-cost, high-impact solutions. [Tag Congress Member], please cosponsor Reach Every Mother & Child Act.
  • We can end preventable maternal and child deaths by 2035 w/ the Reach Every Mother and Child Act. [Tag Congress Member], thanks for cosponsoring!

 

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